The tagline is “The Gift That Gives Back.” But if the Internet is anything to go by, Pilot Bike is offering nothing but grief. Or, at least, the latest ad.
Released on YouTube on November 21 by fitness equipment startup Peloton and then on television, the ad featured an imaginary woman’s year-round selfie diary when her partner gave her a Piloton bike as a holiday gift. I gave
The biggest grip from social media users? She’s already thin (like, super slim) yet she presents herself with 6am wake-up calls and exercises her bike for five days in a row.
At the end of the 30-second commercial, she sits on the couch with her partner to look at her entire selfie diary, which is set against the backdrop of the 1999 hit “She’s So High” by Tal Bachman.
“A year ago, I had no idea how much it would change me,” the woman’s selfie version says, looking at the couple. “Thanks.”
Surprisingly, Twitter users found many reasons to call the pilot out, mostly because this particular woman doesn’t really need to be a slave to her pilot, according to commentators.
Then there are those who think that a woman’s partner is her mother, a little controlling.
Which gave rise to various ideas on how to repay it.
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This is not the first time Pilot has been ridiculed for his advertising, which in a word is considered unrealistic.
That’s not all. Viewers are also thinking about the form of the ad, which seems to be trying to combine an Instagram story with a traditional commercial; without much success.
After all, people expect more from their festival ads. Of course, it’s all about keeping an eye on your product. There must be someone who loves it.